Hello and welcome to the ART e FACTs News Repository. This is where you can get updated, poke around, ask questions, and generally get a handle on what we’re on about.

I imagine you know or have heard something about the ART e FACTs Film Series or have seen our first movie – ART e FACT. We released it in January 2025. Maybe you’ve arrived here on one of those trance-like web searches tapping small veins of information hoping for the knowledge mother lode. Or maybe not.

So, in this post I’ll describe how a one paragraph scenario became a feature length screenplay which became a ten issue comic book series, which blossomed into an over ambitious transmedia storytelling art project which provided a universe of ideas for the present ART e FACTs Film Series.

The Creative Process Behind ART e FACT

The entire creative production process I’m sharing is relatively unique in that I’m a multidisciplinary creative. As well as a producer, I can shoulder multiple roles such as writer, director, composer, sound designer, and editor. As you can imagine, this demands endless passion for each task and one’s vision.

Origins: From Morning Inspiration to Global Project

So let me take you back to where this all started. ART e FACTs includes content and ideas drawn from an ambitious transmedia art project entitled I in the 22nd Century (i22) which I initiated in 2018 while living in Kyoto Japan. To help produce visual art, music, videos, and installations I commissioned a diverse team of artists. The narrative content for i22 was drawn from a comic series called SYNCANDI which I began publishing in July 2016. The source for the SYNCANDI comic was a feature length screenplay which I wrote in 2012. The screenplay was based on a one paragraph scenario which popped into my head one morning back in 2008 after binging on the Ghost in the Shell: S.A.C. 2nd GIG anime series.

The Japanese Influence

It wasn’t until after I’d spent several years living in Japan that I revisited the original one paragraph scenario and decided to expand it into SYNCANDI. My first-hand encounter with Japanese society often left me puzzled and somewhat frustrated. I decided to channel my observations and cultural critique into expanding my original scenario. I was to later envision the i22 universe as a future history of Japan.

My experiences in Japan were nuanced, often inspiring. For example, adopting a transmedia storytelling approach for i22 was partly inspired by the Japanese entertainment industry Media Mix strategy – a transmedia storytelling and franchising approach where a single intellectual property is developed across multiple media formats from the beginning, each with unique content that contributes to a shared world or narrative experience. Before discovering Media Mix in Japan, I had, since the mid nineties, recognized the value of repurposing and extending storytelling IP across theatre, radio and music production.

Partnership and Pandemic Pivot

In 2020 during the Covid pandemic, I decided to focus my creative energies on producing a feature film series set in the i22 universe. ART e FACT is the first movie in the series. Since I either own or have licenses for all the i22 IP, I’m free to incorporate existing artworks into each film where appropriate. My partner, Emi Morita, came on board as a creative producer and, incidentally and somewhat reluctantly, provided the vocal tracks for the ten songs I composed and produced for ART e FACT.

The Barcelona Residency

In mid 2021 Emi and I relocated to Italy to continue developing ART e FACT. The decision was influenced by an invitation from L’Estruch, Fàbrica de creació de les arts en viu, a Barcelona performing arts organization based in Sabadell Catalunya. We were invited for a two month residency where L’Estruch would provide technical support, various studio and performance spaces plus accommodation. The proposal was for us to use their support to develop the ART e FACT project.

Proof of Concept Success

In November 2022 we travelled to Barcelona to shoot a 22 minute proof-of-concept film as R&D for the ART e FACT feature. From a purely logistical and technical perspective, physically going through the process of creating a proof of concept for a potential feature film was an invaluable exercise – particularly since this was our first narrative film.

Emi and I performed the roles of producer, line-producer, casting, and location scout and anything else that was necessary. Before arriving we hired two local actresses and a cinematographer.

The entire filmmaking experience in Sabadell proved that making micro budget quality feature films is not only possible but super enjoyable – especially when you put an optimistic problem solving philosophy into practice.

What’s Next

In a future post I’ll describe how we went on to make the ART e FACT feature film by applying what we learned from this Sabadell proof of concept experiment.

Own ART e FACT in HD for €10, instant download!
Secure checkout via Payhip


One response to “From One Paragraph to Feature Film: A Not So Direct Path”

  1. Emi avatar
    Emi

    My favourite Japanese anime series, Ghost in the Shell: S.A.C. 2nd GIG, was introduced to me by Robert. We watched it together and he explained everything about it. That was the beginning of my interest in his project. I simply couldn’t integrate into Japanese society and left Japan in my twenties. This anime series really helped me understand the reasons why. And this ART e FACTs project process also keeps asking me, again and again, where I come from and where I want to go. It feels rather like swimming endlessly in an ocean where no land is in sight.

ART e FACTs Film Series
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.